Work experience

Vice President - Instructional Design and Research, PLATO Learning, Inc., June 1989 to May 2005.

Senior researcher, instructional design methodologist and Executive Team member for this $140 million public company. Responsibility for product architecture strategy; development methodology; internal instructional design and quality training for designers and field consultants; research on effectiveness; communication of quality and research messages in marketing, sales, and policy contexts. 

  • Led the effort to create the design strategy, methodology and instructional architecture of the PLATO® product line, including over 4,000 hours of K-14 instruction, assessment, instructional management, professional services and technical training,
  • Principal architect and author of an integrated performance support system for the development staff, including competency definitions, design/development job aids, training, QA system and performance evaluation/career planning system.  Consulted with and trained product development groups in MN, CA, GA and UK.
  • Managed a national independent program of research on effectiveness, including over 40 internally and federally funded studies.  Interfaced with the federal What Works Clearinghouse.
  • Published and spoke widely on strategic issues, research, and education reform.
  • Supported company activities of strategic planning, partnering, acquisition, and business development.
  • Managed R&D on advanced architectures, including a project on commercial application of intelligent tutoring partially funded by the Advanced Research Projects Agency (ARPA), and preliminary research on advanced instructional methodologies and authoring technologies.
  • Consultant, writer and speaker for marketing and sales support and client service, including co-supervision and mentoring of client doctoral dissertations.
  • Instrumental in the assessment of the PLATO system prior to its acquisition from Control Data Corporation in October, 1989. 
  • Promoted to Vice President, Quality Assurance, Standards & Training, 1991.  Appointed to Executive Committee 1993 – 1996 and Executive Leadership Team 1996-2005. Job title changed in 1996 and 2001.
  • CEO’s Leadership Award, 1996.

Director - Quality Assurance, Standards and Training, Applied Learning, Inc., Naperville, Illinois, April 1981 to June 1989 

  • Responsible for product testing, development methodology and architecture standards, quality assurance and designer training for internally developed interactive video, linear video, and computer-based product lines for the information systems industry.  Managed a group of 6 internal quality assurance and design consultants.
  • Subject of a doctoral dissertation by Rosalie Torres, on ASI’s internal needs assessment practices.
  • Also involved in marketing/sales support, research and development, and performance technology consulting. 
  • (Predecessor Companies: Deltak, Inc.; Advanced Systems, Inc.; Promoted to Director 1985.)

Senior Product Developer, Deltak, Inc., Naperville, Illinois, (Predecessor of Applied Learning) April, 1981 to September, 1983 (1981 - 82 Title: Product Developer). 

  • Designed and developed training products using text, video and micro-computer; edited and authored a 500-page "textbook" on instructional design standards and methods.
  • Architect of Level III interactive laserdisc video/CBT/videotape 3-product development system.
  • CEO's Achievement Award, 1983.

Adjunct Faculty, Governors State University, Program in Instruction and Training Technology, 1985 - 1989.

Assistant Professor of Medical Education, Office of Curriculum and Evaluation, University of Illinois School of Basic Medical Sciences at Urbana-Champaign.  September, 1977 - April, 1981 (1977–79 Title: Staff Assistant)

  • Responsible for development and evaluation of the clinical curriculum.  Projects include: physical diagnosis and medical interviewing program; second-year problem-based integrated curriculum; application of multi-dimensional scaling to assessment of interpersonal skills; analysis of potential aptitude-treatment interactions in teaching medical interviewing.

Assistant Professor, Department of Educational Psychology, School of Education, University of Illinois, September, 1979 to April, 1981.  Zero - time appointment.

  • Taught "Instructional Planning" to all CAHPUC juniors, and taught a graduate seminar on task analysis.

Project Director, Division of Development and Special Projects, Audiovisual Center, Indiana University, Bloomington, Indiana.  September, 1975 to August, 1977 (full time).

  • Directed course development and evaluation of projects in a number of disciplines, including Religious Studies, Chemistry, Computer Science, Educational Psychology; conducted many faculty development activities.

Consultant for Project Development, School of Nursing, University of Manitoba, Winnipeg, Manitoba.  October through December, 1976.

Graduate Assistant, Division of Development and Special Projects, Audiovisual Center, Indiana University, Bloomington, Indiana.  January to September, 1974.

  • Participated in program development and evaluation projects.

Audiovisual Coordinator, (system-wide), Irvington Public Schools, Irvington-on Hudson, New York.  September, 1971 to June, 1973 (half time).

Teacher, High School Social Studies, Irvington High School, Irvington-on Hudson, New York. September, 1970 to June, 1973 (half time).

Rob Foshay, PhD